Vers le Vert is a leading consultancy firm specializing in sustainable tourism and environmental conservation. We offer expert guidance and innovative solutions to tourism businesses, environmental organizations, and government agencies seeking to embrace sustainable practices and promote responsible travel.

Our founder, Karim Noor is highly experienced Red Sea diver and environmentalist with a passion for the underwater world and a strong commitment to environmental conservation. Since the mid-80s, he has been exploring the beauty of the Red Sea, holding certifications from world leading diving organizations such as SSI, PADI, CMAS, and SDI.

Karim’s breadth and depth of experience allowed him to hold several leadership roles all around Egypt. Head of the Diving Union in South Sinai,he championed safety, training, and worked closely with national parks and environmental affairs agencies worldwide to ensure sustainable diving practices throughout the region.

As the Founder of Deep South Ecolodge and Dive Club in Marsa Alam since 2000, Karim has pioneered eco-tourism initiatives that seamlessly merge outdoor adventure with conservation efforts. By creating a vision that balances guest experiences with environmental stewardship, he has established Deep South as a destination that promotes responsible travel practices and supports local communities.

In addition, Karim has been the driving force behind the 3alganoob Music Festival at Tondoba Bay, a unique art and music event supports local artistic talents while showcasing  the beauty of the Red Sea while raising awareness about marine conservation. He actively participates in various environmental protection projects, serving as an active member of HEPCA (Hurghada Environmental Protection and Conservation Association) and contributing to initiatives focused on protecting and preserving the Red Sea’s delicate ecosystem.

Recognized as an influential figure in the diving industry, Karim also serves as a lecturer at the Chamber of Diving and Water Sports, sharing his knowledge on hospitality,  and environmental protection and conservation. His dedication to sustainable development  is evident through his involvement in organizing events for the Resilient Cities organization and his extensive collaboration with Greenpeace during COP27.  Through his consultancy work, he continues to inspire individuals and organizations to embrace sustainable practices and contribute to a more environmentally conscious future.